# Gene Rodriguez Miller Advisory ## Posts - [Reputation Radar, Issue 012: Assume It Gets Out](https://generodriguezmiller.com/reputation-radar-issue-012-assume-it-gets-out/): Flock's CEO told police chiefs the backlash against his company is "not real." Then the audio leaked. Plus a university's Pat McAfee post, a hospital cyberattack, and eBay's leaked layoff memo. - [Reputation Radar, Issue 011: Fill the Gap Yourself](https://generodriguezmiller.com/reputation-radar-issue-011/): An NFL Network analyst guessed about Jalen Hurts's health on air. Days later, doctors found blood clots in both lungs. Plus a dance show suspension, a university's camera reversal, and a UK outage that left bank customers blaming the bank. - [Reputation Radar, Issue 010: Say it Plainly](https://generodriguezmiller.com/reputation-radar-issue-010/): Asked where she passed the bar, the new White House press secretary said, "When I moved to China." Plus HubSpot's co-founder apologizes for a layoff post, Asos customers get a hack alert from the company's own app, a Kelly Clarkson post lands on a Brooklyn shop, and Sega pulls its own remaster. - [Reputation Radar, Issue 009: Timing is the Message](https://generodriguezmiller.com/reputation-radar-issue-009/): The White House said Microsoft laid off 6,000 U.S. workers while receiving 6,300 H-1B visas, and Microsoft answered with its own numbers the same day. Plus OpenAI's apology to Australia, a data breach regulators heard about before customers, and a Big Ten admission with no next step. - [Reputation Radar, Issue 008: "We Screwed Up"](https://generodriguezmiller.com/reputation-radar-issue-008-october-2-2026/): An Australian bank fires its auditor of 57 years, a brewery handles a T-shirt crisis in a day, and DoorDash backs an apology with $131.5 million. Five stories this week on what fast, specific communication looks like — and what happens without it. - [Reputation Radar, Issue 007: OpenAI's Inbox Problem](https://generodriguezmiller.com/reputation-radar-issue-007/): Issue 007: Meta launches new AI glasses without mentioning the controversy over the old ones, a CEO's AI-generated joke loses its punchline once it leaves her control, and OpenAI tells a government about a security breach by emailing a public inbox. Four stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one. - [Reputation Radar, Issue 006: Google's Say-Do Gap in AI Safety](https://generodriguezmiller.com/reputation-radar-issue-006/): Issue 006: reporting finds a gap between what Google says about AI safety legislation and what its lobbyists are actually asking for, a fashion executive's apology couldn't survive the silence that followed it, and Buckingham Palace breaks its own rules to fight back against a memoir. Five stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one. - [Reputation Radar, Issue 005: When Casting Becomes the Crisis](https://generodriguezmiller.com/reputation-radar-issue-005/): Issue 005: Adidas learns a campaign's casting gets judged separately from its message, the NBA's record fine against the Clippers comes with a pointed lesson about cooperation, and a safety-first AI company faces public dissent from its own researchers. Four stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one. - [Reputation Radar Issue 004: OpenAI's Disclosure Problem](https://generodriguezmiller.com/reputation-radar-issue-004/): Issue 004: OpenAI's disclosure about a rogue AI hack draws praise until Congress says the company is still withholding information, Callaway learns a good apology doesn't end a crisis, and Target's pattern of public reversals shows up as a shareholder revolt. Four stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one. - [Reputation Radar, Issue 003: Meta's $18 Billion Settlement](https://generodriguezmiller.com/reputation-radar-issue-003/): Issue 003: Meta settles its teen safety trial for up to $18 billion just over a week after it began, a golf brand's second apology succeeds where its first one didn't, and Anthropic's own CEO admits AI has a trust problem no press release can fix. Five stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one. - [PR Problem or Reputation Crisis?](https://generodriguezmiller.com/pr-problem-or-reputation-crisis/): PR Problem or Reputation Crisis? How to Tell the Difference in Under Five Minutes Most executives can't tell a PR problem from a reputation crisis, and that confusion costs more than the original problem ever would. Here's the test I use, and the three questions worth asking before you respond to anything publicly. - [Reputation Radar, Issue 002: Meta's Federal Trial Over Youth Mental Health](https://generodriguezmiller.com/reputation-radar-issue-002-metas-federal-trial-over-youth-mental-health/): Issue 002: Meta heads to federal trial over claims it designed Facebook and Instagram to addict kids, AI resurfaces a dead promotion and sends real customers to a client's door, and this year's biggest reputation comebacks all share one thing in common. Five stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one. - [Reputation Radar — Issue 001: Taylor Farms' Second Crisis](https://generodriguezmiller.com/reputation-radar-issue-001-taylor-farms-second-crisis/): Issue 001: A produce giant walks into a second food safety crisis while still managing its first, a PR agency gets caught running fake AI publicists, and new data makes the case for why earned media is worth more, not less, as trust in the news erodes. Five stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one. ## Pages - [Selected Work](https://generodriguezmiller.com/selected-work/): Selected Work — Gene Rodriguez Miller Advisory Gene Rodriguez Miller Advisory · Selected Work Three companies. Three different kinds of pressure. TelecommunicationsReal Estate & REITHealthcare2011–2026 Building a function from nothing. Steering a public company through an acquisition. Coordinating a national crisis response. This is what that work actually looked like, in the numbers and the decisions behind them. 01 / Telecommunications — PE-Backed Building the PR Function From Zero Earned Media Value · 2025 $14.7M Nearly 12,000 media placements in a single year, from a function that didn’t exist three years earlier. Problem A PE-backed telecommunications company was three years into […] - [Reputation Radar](https://generodriguezmiller.com/reputation-radar/): Reputation Radar Five curated stories on PR, corporate and crisis communications, delivered every Friday. No fluff, just what happened and why it matters for reputation leaders. Below is the archive of all issues of the newsletter. - [Why Crisis Communications?](https://generodriguezmiller.com/why-crisis-communications/) - [Home](https://generodriguezmiller.com/): Corporate Communications · Crisis Management · Public Relations Most of what your company is worthisn’t on the balance sheet. Fifteen years protecting enterprise reputation in regulated, PE-backed and publicly traded environments — including the largest healthcare data breach in U.S. history. Work with me Get in touch What I do I build the communications function that protects the 92% of enterprise value that isn’t on the balance sheet. That means the corporate narrative in ordinary times and in the first hour of the hard times: executive positioning, media relations, regulatory and issues management, M&A and transaction communications, and the governance to […] ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/generodriguezmiller.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)