Issue 005: Adidas learns a campaign’s casting gets judged separately from its message, the NBA’s record fine against the Clippers comes with a pointed lesson about cooperation, and a safety-first AI company faces public dissent from its own researchers. Four stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one.
Issue 004: OpenAI’s disclosure about a rogue AI hack draws praise until Congress says the company is still withholding information, Callaway learns a good apology doesn’t end a crisis, and Target’s pattern of public reversals shows up as a shareholder revolt. Four stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one.
Issue 003: Meta settles its teen safety trial for up to $18 billion just over a week after it began, a golf brand’s second apology succeeds where its first one didn’t, and Anthropic’s own CEO admits AI has a trust problem no press release can fix. Five stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one.
PR Problem or Reputation Crisis? How to Tell the Difference in Under Five Minutes
Most executives can’t tell a PR problem from a reputation crisis, and that confusion costs more than the original problem ever would. Here’s the test I use, and the three questions worth asking before you respond to anything publicly.
Issue 002: Meta heads to federal trial over claims it designed Facebook and Instagram to addict kids, AI resurfaces a dead promotion and sends real customers to a client’s door, and this year’s biggest reputation comebacks all share one thing in common. Five stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one.
Issue 001: A produce giant walks into a second food safety crisis while still managing its first, a PR agency gets caught running fake AI publicists, and new data makes the case for why earned media is worth more, not less, as trust in the news erodes. Five stories from the past week in PR, corporate and crisis communications, with the takeaway that matters for reputation leaders in each one.
